Interest management
that works for you
Understanding interests.
Getting a handle on what matters.
Interest management revolves around listening, adapting and coordinating. This is only possible if you know who your stakeholders are and what they consider important. Stakeholder management helps you understand the dynamics in your environment. Not as a separate appendix, but as a compass for the conversation that matters.
With Dialog, you record interests per stakeholder. You link them to phases, themes and issues, and see which interests are most affected. Interests are automatically prioritised based on the impact of your task.
This allows you to work with up-to-date insights and create the right expectations, from initial exploration to post-implementation.
What is interest management?
Interest management is the process of developing a structured understanding of what drives stakeholders and what those interests mean for your task. It connects the content with the environment. Strategy with practice.
Interests change along with your project. That is why it is not a one-off analysis, but an ongoing process. With Dialog, you map out those interests and keep them up to date. So that you can switch gears, substantiate and communicate more effectively.
Why interest management?
Without a clear view of interests, you are steering in the dark:
Signals from the environment remain underexposed.
Strategy does not align with current issues.
Participation strikes the wrong chord.
Teams work at cross purposes, information is lost.
Sensitive choices lead to misunderstanding or resistance.
Good interest management prevents you from falling behind.
You know what is going on, where tensions lie, and where there is room for manoeuvre. In the exploratory phase, you help to develop better plans. During participation, you know who to involve and how. And during implementation, you maintain an overview and stay on course.
Interest management with Dialog
Dialog helps you make interest management part of your daily work. You record interests, follow developments and collaborate from a single shared overview. The priority of interests automatically adjusts based on project impact. No separate lists, just information that moves with you.
What can you do with Dialog?
With Dialog
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Record and structure interests per stakeholder
Shared overview throughout all phases of the assignment
Automatic prioritisation based on project impact
Always up-to-date information, useful in consultation and decision-making
Link to stakeholder analysis and issue management
Insight into shared values and conflicts
For complex tasks involving many factors
Stakeholder analysis is indispensable in sectors involving all types of tasks in the public space: from area development and infrastructure to sustainable energy and sewerage.
The result? Less fragmentation. More insight. More control over your environment: Not just another extra system, but the place where everything comes together.
Who is Dialog for?
Dialog is for anyone working on spatial projects with a social impact:
Communication advisors
Policy makers
Project leaders
Environmental managers
Licensing specialists
Dialog gives you insight into what is going on, allows you to take targeted action and build lasting relationships.
Want to know more?
Schedule a 20 minute call with Rutger
Wondering how interest management with Dialog can enhance your project? Schedule an informal chat and demo with Rutger den Hartog, managing partner of Dialog and expert in strategic stakeholder engagement. He will be happy to think along with you about a smart approach that works in your practice.
See Dialog in action
Learn how Dialog can drive your objectives
Learn more about our pricing
Get help in selecting the right plan for your project
Do you prefer to get in touch with Rutger by mail?
Or ready to try
Dialog yourself?
Curious about what Dialog can do for you? Request a free trial without any obligation.
Included in the trial:
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✔ Single user project
✔ Access to all features
✔ Access to helpdesk
✔ Personal support
✔ Automatically ends after 1 month
Request demo