Top 3 Pitfalls for Each Type of Analysis
within Strategic Environmental Management

Common mistakes in analysis
Environmental Analysis
1. Focusing too much on the present
The analysis describes the current situation but does not take sufficient account of future developments such as policy, elections or social trends.
2. Analysing only the project environment
Important external developments are overlooked, such as national politics, media coverage or societal debates.
3. Carrying out the analysis only once
The environment is constantly changing, meaning the analysis quickly becomes outdated.
Issue analysis
1. Confusing symptoms with issues
Angry residents are not an issue; the underlying cause must be identified.
2. Coming up with solutions too quickly
This leads to an insufficient understanding of why an issue is actually arising.
3. Failing to prioritise issues
All issues are given the same attention, meaning that important risks are overlooked.
Stakeholder Analysis
1. Confusing positions with interests
A position states what someone wants; an interest explains why someone wants it.
2. Making assumptions
Interests are assumed without consulting stakeholders.
3. Focusing solely on conflicting interests
This means opportunities for collaboration and mutual gains remain unseen.
Stakeholder Analysis
1. Focusing on names rather than influence
The analysis becomes a mere list of names with no strategic value.
2. Overlooking relationships between stakeholders
Informal power, coalitions and influence are left out of the picture.
3. Failure to update
New stakeholders or changing interests are not taken into account.
Participation Analysis
1. Viewing participation as an end in itself
Participation is organised because it has to be, not because it contributes to the task at hand.
2. Treating everyone the same
Not every stakeholder requires the same level of participation.
3. Uncertainty about influence
Stakeholders do not know what they can or cannot have a say in.
Strategic Environmental Management
1. Starting with stakeholders rather than the task at hand
This results in a lack of coherence between the task, the issues and the interests.
2. Treating analyses as separate documents
This prevents the formation of a comprehensive picture and strategic guidance.
3. Failing to probe deeper into the ‘why’
Positions are managed rather than interests being linked.
The SOM Check
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Do we understand what the task is?
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Do we understand what issues arise from it?
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Do we understand why those issues are important?
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Do we understand whose interests are affected?
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Do we understand which stakeholders are involved?
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Do we understand how stakeholders influence one another?
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Do we understand where shared value can be created?
Want to know more?
Schedule a 20 minute call with Rutger
Wondering how a stakeholder engagement can enhance your project? Schedule an informal chat and demo with Rutger den Hartog, managing partner of Dialog and expert in strategic stakeholder engagement. He will be happy to think along with you about a smart approach that works in your practice.

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